VIVE with VEX at IAAPA Expo Europe 2025!
Discover the best in LBE!

Event | 22nd September 2025 | Spain
5 minutes read
VIVE with VEX at IAAPA Expo Europe 2025!
Powered by Partners, Driven by Innovations
Barcelona, Spain | 22–26 September 2025
Booth 2-974
IAAPA Expo Europe is the must-attend event for immersive entertainment — and in 2025, VIVE Business returns to Barcelona to showcase the future of Location-Based Entertainment (LBE) in collaboration with our long-standing partner VEX .
From the very beginning, VIVE has supported the LBE industry, and IAAPA is where that commitment truly comes to life. Together with VEX we’re creating an unforgettable LBE experience.
What to Expect at Booth 2-974
- O ne of the largest footprints at IAAPA
- 18× VIVE Focus Vision headsets powering two stunning VEX experiences:
- VEX Adventure – epic group journeys in immersive worlds
- VEX Arena – fast-paced competitive thrills
VEX Esport Tournament – 3 Days of Competition
Get ready for nonstop action! The VEX Esport Tournament runs all show long.
Grand Prizes from VIVE :
🥇 2× VIVE Focus Vision headsets
🥈 2× HTC U24 smartphones
🥉 VIVE Gift Boxes
Why It Matters
IAAPA is where innovation meets entertainment . With over 17,000 expected attendees , it’s the stage to celebrate our partners, capture the best of their work, and inspire the industry.
At VIVE, our goal is simple: to empower partners, elevate their experiences, and shine a spotlight on their success . Together with VEX, we’re proving how collaboration can transform the future of LBE.
Stay Tuned
We’ll be capturing the highlights throughout the event — from epic esports battles to booth experiences — and sharing them across our social channels and website.
👉 Follow us and stay connected to see how our partners shine at IAAPA 2025.