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The downside to this new approach is the lack of a personalized experience a buyer achieves by physically seeing the vehicle. Observing this trend, Lucid Motors, with the help of Zerolight and VIVE, unveiled a solution bridging the virtual and physical worlds in their showrooms to showcase their luxury electric vehicles.
How Lucid Motors Reimagined Car Buying with VR
Articles | AEC | Use Case | Sales/Marketing
On Demand
A partnership driving results
Before the pandemic hit, the car buying process was undergoing radical changes. To conduct research, compare models, and settle on a price, shoppers turned to the Internet rather than spending hours at a dealership.The downside to this new approach is the lack of a personalized experience a buyer achieves by physically seeing the vehicle. Observing this trend, Lucid Motors, with the help of Zerolight and VIVE, unveiled a solution bridging the virtual and physical worlds in their showrooms to showcase their luxury electric vehicles.
What to expect
- How Lucid Motors transformed the customer dealership experience from intimidating to entertaining
- The realistic experience customers can expect in a Lucid Motor Showroom
- The secret to realizing additional revenue by enhancing showroom personalization
Presenters
- Chad Ritsema, 3DX Interactive Manager—Lucid Motors
- Barry Hoffman, Chief Strategy Officer—Zerolight
- Troy Wood, Executive Director, Global Partner Marketing—HTC VIVE