Augmenting ATX: Where XR and Cognition Shape Human Potential
10th March 2025
VR/AR Association Event: Where XR and Cognition Shape Human Potential
📅 Date: Monday, March 10th, 5:00 - 8:30 PM
📍 Location:
The University of Texas at Austin
Doty Fine Arts Building
2301 Trinity St., Suite 3.200 (Foundry)
Austin, TX 78712
🎟️ Register Now
Secure your spot for this exciting event.
About the Event
Join us as we celebrate the transformative power of XR in enterprise, research, and industry— with a special focus on cognitive enhancement in the public sector.
Hosted by the VR/AR Association, Austin, in partnership with UT Austin’s Department of Arts and Entertainment Technologies (AET), this event features dynamic showcases and thought-provoking panels exploring how XR is shaping training.
Connect with industry leaders, researchers, and educators as we build a vibrant XR community in Austin. Don't miss this opportunity to network, collaborate, and shape the future of mixed reality!
Event Agenda
5:00 PM - 5:30 PM
Registration & Networking
Check-in, grab a drink, and connect with industry professionals before the event begins.
5:30 PM - 6:20 PM
Opening Remarks & Panel – The XR Knowledge Transfer: How Academia and Industry Can Work Together
Learn how academia and industry can collaborate to drive XR innovation, addressing challenges like technology, regulation, and commercialization. Panelists will share insights on successful partnerships, key misconceptions, and future trends shaping the XR landscape over the next decade.
6:20 PM - 6:30 PM
Break
Take a short break before the next session.
6:30 PM - 7:15 PM
Fireside Chat – The Science of Immersion: Measuring Cognitive Impact in XR
Explore how XR impacts cognition, perception, and learning through data-driven insights. Experts will discuss breakthroughs in immersive technology, misconceptions about realism, and the future of immersive analytics across industries beyond gaming and healthcare.
7:15 PM - 8:30 PM
Live Demos & Mixer
Experience cutting-edge XR demos firsthand, featuring research and projects from students, faculty, and industry leaders. Keep the energy going and chat with fellow attendees over light refreshments as we celebrate and wrap up the event.
Speaking Session
Dr. Maryrose Blank
Lead Associate
Booz Allen Hamilton
Tony Bevilacqua
Founder and CEO
Cognitive3D
Chris Hample
Director of Spatial Computing
Booz Allen Hamilton
Josh Bankston
Solutions Architect
Mace Virtual Labs
Trent Sewell
Business Development
HTC VIVE, America
David (D.S.) Cohen
Assistant Professor of Practice, Associate Chair
UT Austin
Patrick Curry
CEO
FarBridge, Inc.
Jessie Contour
Associate Professor of Practice
UT Austin
Demos
Augmented Training Solutions VR
Immersive Training for Triage Protocols
Leverage immersive VR/AR technology to simulate high-pressure emergency scenarios where trainees must assess and prioritize patients based on triage protocols. This hands-on experience allows users to practice decision-making in real time, interact with virtual patients, and receive instant feedback on their assessments.
Luminous XR
Mixed Reality for Step-by-Step 3D Mechanical Assembly Training
Utilize mixed reality (MR) to provide hands-free, interactive 3D model guidance for technical assembly training. Trainees can view life-sized, holographic components overlaid onto real-world equipment, following step-by-step instructions with animations, voice commands, and real-time feedback.
Facilitate.tech
High-Impact VR Simulations with Interactive 360 Videos
Facilitate.tech creates cutting-edge virtual reality simulations using interactive 360-degree videos. Their platform enables immersive training experiences for a variety of industries, providing realistic and engaging learning environments that enhance retention and engagement.
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