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How Lucid Motors Reimagined Car Buying with VR

Lucid showroom

AEC | Sales/Marketing | Webinar

On Demand

A partnership driving results

Before the pandemic hit, the car buying process was undergoing radical changes. To conduct research, compare models, and settle on a price, shoppers turned to the Internet rather than spending hours at a dealership.

The downside to this new approach is the lack of a personalized experience a buyer achieves by physically seeing the vehicle. Observing this trend, Lucid Motors, with the help of Zerolight and VIVE, unveiled a solution bridging the virtual and physical worlds in their showrooms to showcase their luxury electric vehicles.

What to expect

  • How Lucid Motors transformed the customer dealership experience from intimidating to entertaining
  • The realistic experience customers can expect in a Lucid Motor Showroom
  • The secret to realizing additional revenue by enhancing showroom personalization

Watch the webinar

Presenters

  • Chad Ritsema, 3DX Interactive Manager—Lucid Motors
  • Barry Hoffman, Chief Strategy Officer—Zerolight
  • Troy Wood, Executive Director, Global Partner Marketing—HTC VIVE